Discovering a new sound. His name is J Appiah
East London rising star J Appiah is making waves in the music scene with his smooth vocals, musical talent and raw lyrics.
Drawing on his folk, RnB, rap and reggae influences, J Appiah offers 4 exclusive tracks in his classic sophomore E.P: Travelight which includes the lead single ‘Rabbit Hole’.
The music video for ‘Rabbit Hole’ is thoughtful and engaging. The visual concept of the video is impressive as the video shows a determined Appiah running a steady pace for 3 minutes through deserted London streets. The video begins with viewings of London estates, and then we see J Appiah running across the street and running facing the camera. After some time, we see J Appiah facing the camera singing whilst running in a much slower pace. The effects of Appiah running close to the camera and further away are obvious. It all adds for dramatic effect and projects the emotion of the song very well.
The hackney born singer and song writer takes the listener on a journey with his captivating single. The song is stunning and simple. It is also thought provoking. I see the song and video as a story of running towards a goal or dream and running away from that place of comfort which is a hindrance to our progress. J Appiah’s transparency is what sets him apart. He is an authentic artist who has grasped the key of connecting through his vocals and lyrics by simply being honest about who he is and that comes across in his music.
Check out the video for yourself. What message do you think he is trying to convey.
Adwoa Asiedu (@AdwoaAsiedu777)