With the first Ghana/UK Fashion show coming up Me FiRi GHANA catches with one of the designers taking part Yaa Ohenewa Textiles, who tells us more about her designs, her label and how motherhood has impacted on her work…
1) Your creations are bold and colourful. Where do you draw your inspiration from?
My main inspiration is Ghanaian Fabrics. I love and I’m in awe of all the vibrant prints, textures & stories behind each pattern. I always start a creation with the fabric in mind and then decide what I want to transform it into…
2) How do your designs reflect fashion trends today?
When designing I tend to incorporate snippets of a trend but will always look to make it unique in some way
3) When was the brand ‘Yaa Ohenewa Textiles’ created?
I launched my website late 2010
4) How has motherhood impacted on your career?
Well for me Motherhood is a full time job which I have embraced and absolutely love. It has made me more driven and determined to follow my passions and ambitions as opposed to taking a back seat. It is hard work balancing work and family and I generally work around my kids which means a lot of late nights… But I wouldn’t change a thing.
5) What essential qualities do you believe a fashion designer needs to posses in order to be successful?
Most definitely having a Passion, I truly believe this is reflected in your work
6) Looking at some of your work, how do you strike that balance of creating traditional but modern outfits?
I wouldn’t really say my designs are that traditional but I think incorporating the use of other textures/fabrics makes for an edgier look that is relevant to today
7) What tips/advice would you give to aspiring fashion designers who want to market themselves better?
Networking is key. It can open a lot of doors. A lot of hard work and I guess also just having that belief and confidence in yourself and brand will eventually take you where you want to be.
8) Describe your personal style in 3 words.
Minimalistic yet edgy & vibrant
9) You have worked with fashion companies before. What prompted you to finally set up your own label?
I would sew for friends and family etc and I really enjoyed being able to have that time and freedom to create again so, after a while things just organically developed into Yaa Ohenewa Textiles.
10) In your view what sets you and your work apart from other fashion designers?
What makes me different is that I design for both Women and Children, my designs are versatile yet eye catching, allowing the wearer to take any item from day into night. I also offer bespoke services so my clients can personalise an outfit and co-ordinate with their child!
By Yaa Nyarko