Me Firi Ghana’s Global Social media campaign launches to frenzied activity, Now YOU need to join the movement!
At 12:00 GMT Tuesday 10th June we launched our World cup social media campaign we believe can be the envy the world over. There has been months of strategizing how best we can execute the campaign and now the time has come to execute with excellence. The word is we are trending in the US with our hashtag #LetsGoalGhana during yesterday afternoons activities, visibly irking the Americans and that’s what it’s all about making impact!
But why the campaign? …Simply we were inspired to create this campaign because of the exploits of the Ghana team at the last world cup and the affect their success had on all of us. We wanted to make sure this time around all that emotion be it agony and ecstacy was captured, recorded and made accessible for everybody and anybody to tap into..
The objective of the campaign is to create a social media phenomenon, by owning defining moments and conversations relating to the World Cup. We also want to unite, showcase and share the passion of the global Ghanaian community. During this time we want to make Ghana accessible for everyone not just Ghanaians. The campaign will pay particular attention to audiences in the UK, USA, Ghana and Canada within the 18-35 Age demographic.
The campaign will be executed by utilising our social media platforms (Twitter,Facebook & Instagram) as well as our blog posting proactive and reactive content throughout the World Cup using the hash tag #LetsGoalGhana. Our Media partners who include; OMG Ghana, GUBA, Benny Bonsu, Ameyaw Debrah, Goal.com (Ghana) and MyGhanaRoots will be working alongside us to create a unique online experience.
A world cup toolkit consisting of a selection of exclusive images (created by Me Firi Ghana’s Creative Director Samuel Mensah) will be available for downloaded from 12 June 2014 on our website. These images can be uploaded to various platforms to allow you to get involved and engage with the campaign. Don’t forget fans can also purchase official merchandise and original products via our website.
Lets Goal Ghana media partner/Ambassador Benny Bonsu said of the campaign;
“As a true Ghanaian, my focus this summer is to stay a TRUE GHANAIAN. Our culture, our people and our history show a group of people who are aspirational. This World Cup will be the same. Aspiring to be an inspiration not only to Ghanaians, but to the rest of the world. I am extremely happy to be part of and support the #LetsGoalGhana campaign by #MefiriGhana simply because; it represents a new inspirational Africa. Not just Ghana.”
Now its on you to make the campaign what you want it to be. It has already started impressively and it has the potential to become a worldwide phenomenon. However you want to use the tools of the campaign is up to you but remember whatever you do make sure you do it to inspire, inform and unite not just a generation of Ghanaians but global community of people to love and beauty of Ghanaian culture.
I’m really excited are you? In the Black stars we trust! #LetsGoalGhana !
Ben JK Anim-Antwi (@Kwesitheauthor)