Founder of Starlight Enterprise on a mission to showcase the luxury within Africa
Some people I dentify a need but do nothing to meet it….. Veronica Nyantakyiwaa is not such a person . The founder of Starlight Enterprise was so moved on a trip to Ghana and decided there was need to showcase its development and the experiecne it can offer.. Thus Starlight Enterprise was born.
The main aim of StarLight Enterprise (S.L.E.) is to establish itself as the leading web portal for luxury news as well as providing bespoke event management and PR services to their clients.
Travel, Lifestyle, Fashion, PR & Events all come under the S.L.E umbrella and they keep their followers and clients updated with the latest news, trends and tailored event packages.
Me Firi Ghana recently caught up with Veronica for a candid interview on What drivers her, Ghanaian culture and what’s next for starlight enterprise. Details below;
MFG: Describe Veronica Nyantakyiwaa in 3 words?
VN:Self-motivated, tenacious, respectful
MFG: What motivates you?
Why did you decide to establish Starlight Enterprise?
VN:It was on my much awaited two week Easter break of 2012 that I decided (after eight long years) to head back and see the Motherland once again, where I was completely taken aback with Ghana’s development compared to my previous visits.
Consumerism, very much like the West was now flourishing in Ghana with boutique villas, hotels, resorts, eateries and the likes sprouting all over the city, however I was disappointed that I hadn’t found out about these earlier on.
So once I returned to London, my research began and this brought to light a very lucrative gap in the market, with not only the opportunity to showcase what Ghana has to offer but what West Africa has to offer.
And so with much prayer StarLight Enterprise was born to showcase “West Africa’s Hidden Gems” but with more of an emphasis on the luxury industry in West Africa; from travel, lifestyle, arts, news and fashion.
How important are the diaspora to the development of Ghana?
VN:The diaspora’s involvement to the development of Ghana is absolutely fundamental. In some ways there may be the fear of ‘Westernising’ Ghana and it losing its identity, however, when you understand that we are a collective of first/second generation immigrants, the culture, traditions and upbringings of Ghana are still embedded within us.
Where the diaspora are able to apply their own knowledge, skills, and experiences in the aim of bettering Ghana it will always be a win-win situation. With the likes of Fuse ODG, Akosua Afriyie-Kumi of A A K S Handcrafted, and Zoe from Zoe’s Ghana Kitchen, all using their talents to showcase Ghanaian-inspired products, services, and entertainment.
MFG: If you could change one thing about Ghana what would it be?
VN:The mind-set of our people. Being a firm believer in the power in unity, there are some things the people of Ghana should not tolerate yet it seems many things are being swept under the carpet later leading the underlying issues the vulnerable are left to pick up on and clear up.
The concept of ‘Together we stand, but divided we fall’ is what in more recent times, the masses are becoming aware of and God-willing with time the right change will happen.
MFG:What advice would you give to anyone starting their own business?
VN: Never give up. Creating StarLight Enterprise has been a complete challenge and still is, where new things are being learnt constantly it’s very important to remain focused on your goals but most important to strategise your plans carefully and remain on track
MFG:What is your favourite Ghanaian food?
MFG:What does the future hold for Starlight Enterprise?
VN:This year is going to be very exciting for StarLight Enterprise not only with the blogging aspect continue with full force, but we are also introducing luxury holiday packages tailored to all, ensuring our clients have the ultimate travel experience West Africa has to offer.
We’ll also be creating platforms such as workshops, and online space where the industry’s best will come together making their products and services accessible to all in Ghana and various locations across West Africa.
You can connect with MissNyantakyiwaa via twitter @v_owusu and check out the work of Starlight Enterprise via their website –http://starlightenterprise.org/
Veronica Nyantakyiwaa Me Firi Ghana salutes you!
Ben Jk Anim-Antwi (@kwesitheauthor)