Making his dreams a reality!
Aspiring Film director Jeffrey Appiah Smith is doing things his way. After starting his own company JointSight Productions he is on the way to. He has an impressive portfolio which includes music videos for UK artist D Dark and International reggae artist Fadah Noah. His work doesn’t stop at music video’s. He has also covered events such as the Commonwealth Youth Awards, World Series Boxing & GB Women’s Handball. He is accomplished a lot in a short space of time but his story may have been different had he not gambled on his dreams.
Jeffrey got into the production game by chance. He enjoyed editing in his early years in college but was not too sure on what he wanted to do until he started university and started gaining experiences in the film industry as a runner. He then realised from working as a runner and getting advice from talking to work colleagues that he needed to learn more and practice on a smaller scale in order to gain experience and be credible in the future.
He knew he had ideas and knew he wanted to share them through music promos and film however in order to be credible he had to be patient, gain as much experience as a runner in big budget features and music promos as well as working on his own stuff. He is still progressing gradually in achieving his goals as a Director/Editor in the mainstream and dreams of going back to Ghana to shoot a feature film.
Beforehand then he was a one man band and initially named his company JSVP (Jeffrey smith video production) which he says is hilarious now with hindsight, but nothing was really progressing to the heights he had imagined and that’s when his partner Ade came on board to help restructure things and really help JointSight stands out as a business. Their aim now is deliver high quality work with at a decent budget for their clients.
The name JointSight came about when he was on my placement at a PR firm and was in conversation with God, and he spoke to him, although not sure of the exact words he remembers they were something like “If me (God) and you are one and I am the master of all ideas then we should join our visions into one and create the most unique videos”, and that’s how JointSight Productions was birthed.
In October 2013 Jeffrey was selected for GQ Magazines Project Upgrade series featuring legendary designer Tom Ford . See Mr Smith getting a makeover and what else went down here – http://www.gq.com/style/blogs/
For further information on the services Jointsight provide visit their website – http://www.jointsight.co.uk/#
Jeffrey Appiah Smith, Me Firi Ghana salutes you!
Ben JK Anim-Antwi (@kwesitheauthor)