June 2013


Event review – FashionMist 2013

Fashion Mist 2013

fashionmist

1st June 2013 marked the 3rd running of Fashion Mist, and the weather was as fabulous as the event as guests were welcomed at London’s luxury high end Hotel Russell in London.

This year Fashion Mist chose to support the cause of GUBA’s award winning Best Charity WAM Campaign, via supporting their aims of raising funds for 90 young students in receiving NHIS card standing for Ghana’s National Health Insurance Scheme. WAM supports orphans and vulnerable children in Ghana by providing flexible volunteering programs in Ghana during December, as well as fundraising opportunities in the UK.

From 12.30pm, the Fashion Exhibition opened the floor.

MUA Director and one of FM’s casting Directors Chanel Boateng, a well-known YouTube makeup guru hosted a 45 minute seminar during the exhibition, empowering women who wanted to break into the industry and teaching a basic tutorial from face chart, preparation and insight in the colour wheel.

On display were beautifully intricate product designs, bought to us by a stream line of fashion designers, and product designers flaunting colourful and distinctive items to arriving guests. The building hosted London based designers, as well as internationals that flew in from Ghana and Belgium all in the name of a beautiful cause. Items on display ranged from Arhin Armah handmade kente cushions, special mineral formulated jewellery, lovely ntuma notebooks, House of Aranu clothing, Ntuma baby clothing and more. Eyes shone at the creative beauty and vibrancy of the printed fabrics and at the unique diversity of the displayed items. It was a beautiful way to showcase and expose Africa’s fashion and those behind the work.

Towards the early evening, doors opened, with a musical interlude of drinks at reception, and the night commenced as guests arrived to witness the fashion showcase. The evening’s showcase was Egyptian themed, which was finely positioned and articulated with large roman styled golden pillars at the entrance of runway.

The evening was hosted by Nigerian comedian/ entertainer A. Dot, who was accompanied by Fashion Mist 2013 Brand Ambassador/ International Commercial model, and first ever Miss Black Britain Rachael J Williams.

With guests seated, the night kicked off with guest artist performance by TWI Teacher, who hyped the audience up into mode. A Dot and Ms Williams then introduced the designers as models smashed the runway. The runway hosted the collections of ten top notch Ghanaian fashion designers showcasing both women’s and menswear. The models ripped the runway as they cat walked in their distinctive styles of walks, in 7 inch plus heels. MUA Designers and stylists did an excellent job with the models, who came in all shapes, sizes and built. Our Fabulous designers in the house were as follows;

 

1st Collection – Sarfo

2nd Collection – Miss Ray Couture

3rd Collection – Tribellery

4th Collection –MAF Couture

5th Collection – Kolture Apparel

6th Collection – African Apeiron

7th Collection – SA4A

8thCollection – Nkya Designs

9th Collection – Wusuwaah

10th Collection – Acote

Halfway during the night, Mr Arnold Sarfo–Kantanka an entrepreneur, operations director of WAM Campaign and global poverty ambassador took to the stage and shared the of WAM. Mr Kantanka enlightened the audience on the journey of WAM Campaign and described the types of children WAM worked with and conditions they resided in. Furthermore he outlined the visionary aims to tackle the issues witnessed in Ghana – cleaner water via a water tank, classroom furniture and equipment, NHIS cards(30GHcedi), and paint for classrooms. He finished off with a viewing of his MTV base interview, after having met Sir Richard Branson.

Following from the inspiring talk, an auction and raffle was held, and items up for grabs included an Atlantis Necklace made of Onyx labradorite and Rose Quartz stones worth over £150, Sa4a handbag, sparkly high heels and a Size 6-8 evening gown wear with a fish tail dress detail. The raffle session drew five lucky prize winners, who collected their special treat which included a pair of Beautella Boutique donated earrings & dinner for two and more. The night then continued to round two, with more collections on the runway. Then followed a comedy act by A Dot, which seized the moments of laughters and smiles amongst the audience. Towards the evening an astonishing Man ‘The Photographer’ from the audience volunteered to enlighten the prospect of the night by revealing his current living condition, as well his contribution of amazing historic work of talent. The Gentleman initiated shots across Africa to include Ghana and Nigeria in his visionary Shots: ‘The Moment of The Photographer’.

Finally the evening rounded with special guest performance from Ghanaian artist Praye, who whipped up the audience with their ‘Angelina’ hit. At the end of the show everyone networked and mingled with models and designers alike.

Events such as this are wonderfully fabulous to come and witness – it really is about seeing our true potential, raising the profiles of every individual, from models on runway to MUA’s stylists, artists, hosts, photographers, assistants, managers and managing team, directors to those in training as well as guests. As attendees you are building a bridge of networks and connections towardsthe next future steps in life.

All in all together, we helped support the Cause of WAM Campaign!

WAM Quote: We believe in “People, helping people”

Fashion Mist 2013 was a success, and definitely looking forward to next year’s event!

Please leave your comments below!

By Trey’C